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BRIDGEVIEW BANK ANNOUNCES SUMMER FUN ’04 CAMPAIGN Bank Invites Customers To “B Cool”
CHICAGO, June 16, 2004 – Bridgeview Bank Group has unveiled an “activity campaign” designed to encourage its customers, employees and the many communities it serves, to “B Cool” during the long, hot days of summer 2004.
The bank has a series of fun and exciting projects planned over the next several months, including special product promotions, participation in neighborhood festivals and customer appreciation events. To mark these activities, the bank developed a special Summer Fun ’04 treatment to its corporate identity, resulting in the word ‘cool’ being scripted over it’s signature “B” logo. The treatment incorporates a bright and diverse color palette, projecting a more relaxed and carefree summertime image.
“We are telling our employees, our customers, and the community to have some fun this summer and to ‘be cool’ – both literally and figuratively,” stated Peter J. Haleas, president of Bridgeview Bank Group. “Of course, we think the best way to do that is to establish a relationship with Bridgeview Bank. We’re confident that once people check out our ‘better banking experience’ philosophy, they will see how cool we really are.”
The Summer Fun ‘04 logo has already appeared in select ads, as well as on promotional items to be distributed at bank events, community festivals and public access areas.

About Bridgeview Bank Group Bridgeview Bank Group was founded in 1971 in Bridgeview, Illinois. Today, Bridgeview Bank operates more than 18 full-service banking and lending centers in Illinois and Arizona. The bank also operates Bridgeview Capital Solutions (www.bridgeviewcs.com), a nationwide rural business lending operation in Atlanta, Georgia; and AirBanker (www.airbanker.com) an aircraft financing, appraisal and consulting business in Sugar Grove, Illinois. To learn more about Bridgeview Bank Group, please visit www.bridgeviewbank.com. |